1. Notice
Prime Perspectives (“Prime Perspectives,” “we,” “us,” or “our”) is committed to protecting your privacy in all our dealings with you, whether through our website’s online services or through direct contact with our directors, consultants, or employees. When using our website, we want you to have a safe and secure experience. We will endeavour to ensure that the information you submit to us remains private, and is only used for the purposes set out in this policy. Except in the case of complying with a legal or regulatory requirement, Prime Perspectives does not and will not disclose your information to third parties without your consent. We take your privacy seriously and use your personal data as further explained in this Privacy Policy. We are the “controller” of the personal data you provide to us. By using our website, you’re agreeing to be bound by this Policy. Any questions regarding this Policy and our privacy practices should be sent by email to info@primeperspectives.com. Alternatively, you can call +44 20 3769 6493.
2. About Us
Prime Perspectives provide property marketing services to corporate and private clients in London. Our services include property photography and property videography, which also includes floor plans, virtual tours, energy performance certificates and other property related services.
3. How Do We Collect Information From You?
We do not track general use of our website. Information is collected from you when you complete our online booking or contact for, when you contact us by email and/or when you phone us with an enquiry, booking or job application.
4. What Type of Information Is Collected From You?
Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our products and services). We may collect the following data about you:
- Contact details: your name, email address, and telephone number so that we can contact you in response to an enquiry you make via our Site or in relation to the products and services that we have from time to time agreed to provide to you;
- Correspondence: we collect any additional personal data you may provide to us from time to time if you contact us by email, letter or telephone, through our Site, by submitting a comment on our Site, or by any other means;
- Transaction details: we or our third-party providers will collect information relating to transactions you carry out through our Site and for the purposes of fulfilling your orders; The information you provide may include personal information relating to your customers (for instance vendor or tenant information) or other individuals. If you are completing the online form on behalf of somebody else, you must have the appropriate approval in place before submitting;
- Google Account data: if you connect your Google Account to our services, we collect authenticated tokens and data accessed via Google API Services, specifically calendar appointment details (such as appointment start and end times, event titles, property addresses, and booking references required for scheduling synchronisation) and YouTube channel metadata and uploaded video details when you publish property marketing videos via our Social Studio.
5. How Is Your Information Used?
We use your personal data for the following purposes:
- To provide you with the products and services you have requested. We use your personal data to accept you as a new or returning customer to provide you with the products and services you have requested.
- To send you service communications. We use the contact details you have provided to us so that we can communicate with you about the products and services that we provide, including to let you know about major changes to those products and services.
- To provide and improve customer support. We use your personal data to be able to provide and improve the customer support we provide to you (for example, where you have questions about our products and services).
- To maintain our records and improve data accuracy. Like any business, we process personal data in the course of maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate.
- To respond to enquiries, complaints and disputes. We use the personal data we hold about you to help us respond to any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you, in the most effective manner.
- To investigate, detect and prevent fraud and comply with our legal obligations. In certain circumstances, we use your personal data only to the extent required in order to enable us to comply with our legal obligations, including for fraud detection, investigation and prevention purposes. This may require us to provide your personal data to law enforcement agencies if they request it.
- To discuss services you provide on behalf of Prime Perspectives.
- To process a job application.
- To provide Google Calendar synchronisation. We access your Google Calendar solely to schedule, update, or cancel bookings and check for scheduling conflicts on your behalf.
- To publish property marketing videos to YouTube. We use YouTube API Services to upload, schedule, and manage property marketing videos directly to your connected YouTube channel at your direction.
6. Profiling
Prime Perspectives collects information from the use of our website to create a buyer persona, which may be used to match services to specific customer needs.
7. Who Has Access to Your Information?
We may provide your personal data to our suppliers and service providers who provide certain business services for us and act as “processors” of your personal data on our behalf. In addition, we may disclose your personal data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to protect the rights, property, or safety, of our business, our customers or others.
Google User Data Protection: We do not transfer, sell, or share personal data or content received from Google API Services with third parties, including data brokers or advertising platforms. We do not use Google user data to serve advertisements, and we never use Google user data to train or fine-tune generalised machine learning or artificial intelligence models.
This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection. In some cases, the personal data we collect from you may, for the purposes set out above, be transferred outside the European Economic Area (EEA) and such destinations may not have laws which protect your personal data to the same extent as in the EEA. We are required by data protection law to ensure that where we or our “processors” transfer your personal data outside of the EEA, it is treated securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Privacy Policy.
8. Your Rights
You have the following rights regarding your personal data:
- Right of access. You have the right to obtain access to your personal data (if we are processing it) and certain other information (similar to that provided in this Privacy Policy). This is so you are aware and can check that we are using your personal data in accordance with data protection law.
- Right to rectification. You are entitled to have your personal data corrected if it is inaccurate or incomplete.
- Right to erasure. This is also known as ‘the right to be forgotten’ and, in simple terms, enable you to request the deletion or removal of your personal data where there is no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
- Right to restrict processing. You have the right to ‘block’ or supress further use of your personal data in certain circumstances. When processing is restricted, we can still store your personal data, but may not use it further.
- Right of data portability. You have the right to obtain and reuse your personal data in a structured, commonly used and machine-readable format in certain circumstances. In addition, where certain conditions apply, you have the right to have such information transferred directly to a third party.
- Rights to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. This is why we are providing you with the information in this Privacy Policy.
- Right to object to processing. You have the right to object to us processing your personal data for our legitimate business interests or for direct marketing purposes (including in each case any related profiling).
- Right to withdraw consent to processing. If you have given your consent to us to process your personal data for a particular purpose (for example, direct marketing), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your personal data up to that point is unlawful).
- Right to make a complaint to the data protection authorities. You have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal data or believe our processing of your personal data does not comply with data protection law.
9. How Long We Keep Your Personal Data for
We retain your personal data for no longer than is necessary for the purposes(s) for which it was provided. What this means in practice will vary between different types of data. When determining the relevant retention periods, we take into account factors including:
- legal obligation(s) under applicable law to retain data for a certain period of time;
- statute of limitations under applicable law;
- potential or actual disputes; and
- guidelines issued by relevant data protection authorities.
Otherwise, we securely erase your personal data from our systems when it is no longer needed.
10. How You Can Access and Update Your Information?
The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us via info@primeperspectives.com. Alternatively, you can give us a call on +44 20 3769 6493.
You have the right to ask for a copy of the information Prime Perspectives hold about you, please use the above contact details and allow up to 30 days for us to respond to your request, in line with GDPR regulations. If you’re not satisfied with our response to any enquiries or complaint or believe our processing of your personal data does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO) by writing to: Information Commissioner’s Officer, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; calling: 0303 123 1113; or submitting a message through the ICO’s website at: ico.org.uk
11. Security Measures to Protect Your Information
When you give us personal information, we take steps to ensure that it’s treated securely. Non- sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.
12. Use of Cookies
Like many other websites, the Prime Perspectives website uses cookies. Cookies are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.
This helps us to improve our website and deliver a better more personalised service. It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.
13. Google Api Services and Youtube Integrations
Google API Services User Data Policy and Limited Use Requirements: Prime Perspectives’ use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
YouTube API Services: Our platform utilises YouTube API Services to facilitate video uploads and publishing. By connecting your Google Account and using this feature, you agree to be bound by the YouTube Terms of Service. For details regarding Google’s data collection practices, please review the Google Privacy Policy.
Sensitive Scopes and Access: Our application requests access to specific Google user data strictly required to deliver user-facing features:
- Google Calendar API (`https://www.googleapis.com/auth/calendar.events`): Used solely to view, create, edit, and delete calendar appointments related to your property marketing bookings. We do not inspect your emails, contacts, or non-booking calendar entries.
- YouTube Data API v3 (`https://www.googleapis.com/auth/youtube.upload` and `https://www.googleapis.com/auth/youtube.readonly`): Used solely to upload and schedule property marketing videos to your authorised YouTube channel and verify upload completion status.
Human Access to Google User Data: No employee, contractor, or representative at Prime Perspectives reads your private Google Calendar entries or private YouTube content unless: (i) you have provided explicit permission to resolve a specific technical support request, (ii) it is strictly necessary to investigate a security incident or bug, or (iii) we are required to do so by applicable law.
Data Retention and Revocation: We store your Google OAuth access and refresh tokens in encrypted format solely while your integration remains active. You can revoke Prime Perspectives’ access to your Google Account at any time via the Integrations tab in our application settings, or directly through the Google Security Settings Permissions Page. Upon disconnection, stored authentication tokens are immediately deleted from our database and all synchronisation ceases.
14. Changes to This Privacy Policy
This Privacy Policy may be updated from time to time, so you may want to check it each time you provide personal data to us. If you have any questions, please feel free to reach out to us at info@primeperspectives.com and our team will be happy to help.