Vertical video is reshaping how buyers discover property, especially on social media. From Reels to TikTok-style content, this shift isn’t a trend but a response to changing buyer behaviour. In this article, we explore why vertical video matters for estate agents, how it compares to traditional formats, and how it fits into a modern property marketing strategy.

A behind-the-scenes look at what Christmas really means for property photography in London — from festive lighting challenges to the small details that make listings shine during the winter season.

In a market as competitive as London, professional property marketing is one of the highest-return investments a seller or agent can make. With fresh data from Rightmove, Zoopla and UK industry studies, we explore how quality photos, floor plans and video tours can boost enquiries, shorten time on market and add thousands in value.