In a market as competitive as London, professional property marketing is one of the highest-return investments a seller or agent can make. With fresh data from Rightmove, Zoopla and UK industry studies, we explore how quality photos, floor plans and video tours can boost enquiries, shorten time on market and add thousands in value.

Think you know property photography? Think again. From video “luxuries” to editing “trickery,” we’re busting the biggest myths in London property marketing. Discover the real impact of professional photography, videography, and Property Reels and why they’re essential for estate agents looking to stand out.

Preparing your home for a photoshoot doesn’t have to be expensive. With the right approach, you can create a space that feels welcoming, helps potential buyers imagine themselves living there, and showcases your property at its very best. From decluttering and adding thoughtful details to working with professional photographers who can enhance light and even replace gloomy skies, these budget-friendly tips will help your listing stand out. Whether your property is fully furnished or completely empty, our team at Prime Perspectives has you covered, including virtual staging options for unfurnished homes.