The rental market in England is entering a major period of change. With the Renters’ Rights Act now law, landlords, letting agents and property professionals need to adapt to a new landscape built around greater transparency, stronger tenant protections and higher expectations across the private rented sector.

The Renters’ Rights Act received Royal Assent on 27 October 2025, with the first major phase of reforms taking effect from 1 May 2026. The Act applies to England, so landlords and agents operating in London should pay close attention to the new requirements and how they may affect the letting process.

The London property market has always been highly competitive when it comes to capturing attention. In 2026, however, expectations have shifted significantly. While high-quality photography was once enough to make a buyer's shortlist, today’s visual content needs to do much more, as guiding interest, building engagement, and presenting the property as a complete, immersive experience.

Empty rooms can be surprisingly hard to sell from photos alone. In this guide, we break down what virtual staging is, how it helps buyers understand space, what it typically costs, and how AI is making it faster and more accessible. Plus when it works best alongside professional property photography in London.